Digital media has become a crossroads for content
Traditional Websites, Microsites, Blogging, Micro-blogging, Interactive content, Streaming video, Viral video, are all being used by companies and individuals as promotional tools, or in some cases as an information resource to be quickly deployed.
The challenge we face is how to coordinate all these channels, provide them with meaningful editorial content, and monitor the level of interaction with the audience in all the critical markets.
To understand this context we have to acknowledge the new role that the consumer audience has defined for themselves, they want to be protagonists in this story and not just mere spectators.
Ethos Factory understood this profound shift in paradigm and is recognizing its logical evolution in this new media landscape.
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