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Branding is all about continuity

In today's marketplace the importance of branding can be summed up in one term: Continuity. It is readily accepted by companies and consumers alike as a desirable trait, is some cases with a cult-like fascination, however it's become increasingly difficult to achieve.

Successful branding strategies are able to maintain their focus and personality across a wide variety of mediums and in very different executions. From packaging to viral and social campaigns the message has to be consistent to resonate with the user, otherwise much of the effort is lost in the sea of content competing for attention.

Ethos Factory can help you plan your brand strategy and development across all the communications platforms, harmonizing all the elements and resulting in a manageable, intuitive, and logical path for each program to follow.

Our Ethos: Handmade brand solutions.

In today’s marketplace "now" just isn't fast enough, "easy" is often too complicated and no one has any time to listen.

We think success is measured by the ability to relate to your customer on a "one-to-one" basis, creating an engaging brand identity and by being relevant to each individual while appealing to all your audience at the same time.

Notes From the Editor

The Holiday season is upon up and we are all looking forward to some family time spent trying to figure out how to configure the latest crazy gadgets we received. The year has gone by fast and it is time for all of us to look back and be grateful for all that we have shared: success, excitement, panic and frustration, all equally helpful is making us grow wiser.

We want to extend our merriest wishes to all our clients and to anyone who takes the time to visit our site, our theme is apropos and our stylish duo is done up for the holidays—well at least one is. Ho, ho, Noo! Is our battle cry for all those improvised Santas trying to keep the magic going for our ever smarter kids. . .

The Blog remains a welcome addition, Maybe the new year will bring us some inspiration and the necessary determination.



428 South Spalding Drive, #B
Beverly Hills, California 90212
T. 310.801.5672

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